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Sleep Number added Travis Kelce as its newest strategic partner and investor—here’s what the NFL star says about sleep and the deals worth shopping now.
Sleep plays a bigger role in peak performance than almost anything else—and now one of the NFL’s most recognizable athletes is putting his name, energy and investment behind that message. Sleep Number has officially announced a new strategic partnership with three‑time Super Bowl champion Travis Kelce, welcoming him not just as a brand ambassador but also as its newest investor.
Kelce has been a Sleep Number customer since 2019, relying on the brand’s adjustable, data‑driven mattresses to support recovery throughout some of his highest‑impact NFL seasons. According to Sleep Number, this long‑standing relationship made the partnership a natural next step.
The timing couldn’t be better. Sleep Number’s extended Presidents Day sale has the year’s biggest savings on adjustable mattresses, cooling beds and luxury bedding.
Why did Travis Kelce partner with Sleep Number?
Kelce has used Sleep Number products since 2019 and attributes better recovery, performance and wellbeing to consistent, personalized sleep. The partnership allows him to share that experience while also investing in the company’s future.
Is Sleep Number still partnered with the NFL?
Yes. Since 2018, Sleep Number has served as the league’s Official Sleep + Wellness Partner—a nine‑year initiative that has resulted in 83% of NFL players using a Sleep Number bed for rest and recovery.
When is Sleep Number’s Presidents Day Sale?
The sale runs now through Saturday, February 28, offering major savings on mattresses and bedding.
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