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I used to be guilty of believing that if a beauty product comes from the drugstore, it’s likely subpar when compared to a luxury product. And while that might be true in some cases when drugstore hair products to salon-grade formulas, New York City-based hair expert and Glamsquad co-founder Giovanni Vaccaro attests that few of those instances hold up when you actually look at the science behind the products.
He claims that the efficacy of a hair care product is driven by its formulation and ingredients, not the price point.
“Many drugstore brands include the same active ingredients used in professional products, like ceramides for strength, glycerin for moisture, and protective polymers for styling,” Vaccaro told us.
Another myth when it comes to drugstore formulas, according to Vaccaro, is that all drugstore products are full of harsh chemicals that damage hair. He argues that ingredient safety and performance vary across all price points.
“There are drugstore products today formulated without sulfates, parabens, or silicones for those who prefer gentler formulas. Dismissing an entire aisle of products based on assumptions about ingredients means missing out on effective options.”
He said that achieving salon-worthy results at home is more about selecting the right type of product for your hair and using it correctly than about paying more. And now that he believes drugstore brands have advanced significantly in formulation science over the past decade, finding these products at accessible price points is easier than ever.
Ahead, Vaccaro and other, share some of the best drugstore hair products that you could be sleeping on because of some silly belief that expensive always means better.
The experts consulted for this story do not necessarily endorse the products ahead unless otherwise noted.
Spot Commerce Media
